The Business of Security: Leveraging Identity Protection for Customer Trust and Loyalty

How U.S. banks, insurers, and telecom providers can lead with digital trust

In an age of rising cyber threats and growing consumer skepticism, identity protection has become more than a security feature—it’s a strategic driver of customer retention and brand loyalty. This whitepaper reveals how  can address the growing “trust gap” and stand out by offering clear, effective identity protection can meet both emotional and practical consumer needs.

Inside this whitepaper: Key U.S. Highlights

  • Trust Gap in the U.S.: 58% of US consumers have never used identity protection services—and 81% don’t feel confident resolving identity theft on their own.
  • Skepticism vs. Opportunity: U.S. consumers are aware of threats but uncertain about what works. This creates a major opportunity for brands to build loyalty through transparency and education.
  • Retention-Ready Solutions: Companies that provide visible, bundled identity protection services experience higher renewal rates and more cross-sell opportunities.

Download the whitepaper and discover how identity protection can become your brand’s competitive edge.

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