Why Identity Protection Isn’t Just a Security Tool, It’s a Revenue Opportunity
Many financial institutions are looking for new revenue streams, but struggle to find products that truly resonate with their customer base. Recent research shared in the video reveals that identity protection services are one of the most in-demand offerings available today.
Key findings from the consumer survey:
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✅ 60% of consumers ranked financial and personal monitoring as the most appealing benefit
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🔐 Security-related benefits ranked first, outperforming shopping perks by 2x and insurance by 5x
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🧠 Consumers are clearly signaling a desire for protection, not just products
But it’s not just about consumer demand.
Deploying identity protection drives real business impact:
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😊 Higher satisfaction and trust among customers
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🔁 Increased cross-sell and upsell opportunities
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🤝 Stronger, longer-lasting relationships between customers and their financial institutions
The takeaway: Identity protection is more than just a defense mechanism. It can be a growth lever that helps financial institutions unlock new revenue and deeper loyalty.