IDTheftSOS: The Consumer Need for ID Protection
Views and Insights from over 2000 U.S. consumers.
#IDtheftSOS is our consumer survey that gauges consumer confidence and concerns around cyber threats and identity protection.
The survey reveals insights into consumer experience of identity theft, the awareness and use of protection tools, and the business impact of providing ID protection services.
The findings indicate a clear opportunity: identity protection meets a critical need and drives ancillary revenue.
The Customer Need Has Never Been Greater
Today’s consumers are more exposed and more anxious than ever:
47% have experienced some form of identity theft or transaction fraud
2 out of 3 are worried about what would happen to their data if a breach occurred
Yet 81% don’t feel confident resolving identity theft or fraud on their own
Despite widespread concern, most customers feel underprepared to protect themselves. This creates a powerful opportunity for financial institutions.
The Most Valued Benefit or Ancillary Service You Can Offer
Consumers rank ID Protection services as the most valuable add-on or benefit financial institutions should offer.
Identity protection ranked higher than shopping, insurance, travel, or lifestyle perks.
63% of US consumers say they find financial monitoring and identity protection services appealing
52% rank security/ID protection as the most valuable benefit overall
By offering PrivacyGuard, your institution delivers visible, high-demand value to your customers
Driving Positive Outcomes for Financial Institutions
ID protection services can drive business outcomes that have a meaningful impact across key performance indicators.
0%
of customers are more satisfied with the company
0%
trust the company more because it offers identity protection
0%
are more likely to purchase additional products
0%
increase in new customer acquisition
Proactive ID protection isn’t just about reducing risk, it’s a proven strategy for generating revenue, deepening relationships, and driving measurable business outcomes.
Read how PrivacyGuard helped a National Bank to generate revenue and increase retention